Toronto, Ontario — Axalta Coatings Systems has announced Starry Night as its 2024 Global Automotive Colour of the Year.
This latest edition marks the tenth year that Axalta has introduced its automotive colour of the year and the first time it has featured a shade of black.
Axalta first introduced its colour of the year in 2015 with Radiant Red. Since then, the company’s global team of colour experts have collaborated annually to introduce a trending and up-in coming shade for the automotive industry.
According to a recent press release, “Starry Night is a strong, contemporary colour with light blue and sliver flakes that evokes the depths of our universe and space exploration. The black shade represents bold imaginations and the drive to reach new heights. As a dynamic hue, Starry Night transcends classic and modern design styles and harmonizes with other colours, finishes, patterns and textures.”
Dan Benton, Senior Manager, Global Colour at Axalta further outlined how “black is the second most popular automotive colour globally and we’re excited to feature a black shade as our 2024 Global Automotive Colour of the Year. Starry Night is a hue where black is bright and dark is distinguished. This year’s colour is part cosmic, part classic, but all Axalta.”
Check out Starry Night below.