Toronto, Ontario — According to a recent automotive consumer satisfaction study from LexisNexis Risk Solutions, despite vehicles’ increasing connectivity, 76 percent of surveyed vehicle owners don’t see the value or benefit of these connected services.
The study—which specifically surveyed 2,227 vehicle owners in the United States in July 2023 who purchased or leased a used car, model year 2013 or newer, from a private party or independent dealership in the last three years—found that while connected vehicles made up just six percent of the U.S. car parc, in 2023, this number jumped to nearly 31 percent.
LexisNexis also reported that the U.S. automotive industry has embraced mobile technology, with virtually every manufacturer offering a consumer app to access connected car services.
However, despite this increasing connectivity, owners polled detailed that they are not necessarily interested in these new services. Notably, less than 50 percent of users reported engaging with their manufacturer-provided app every week; while 76 percent of vehicle owners declined a connected service free trial due to a perceived lack of benefit or value.
For LexisNexis, it is “a lack of knowledge about the benefits of participating in a free trial [that] causes consumers not fully to optimize the features and services available in the vehicle.” Additionally, this is “despite automakers making a large investment in connectivity.”
Comparatively, the study concluded that of those who do enroll in a free trial to access connectivity services, 68 percent of owners who test the systems convert to a paid subscription after the trial period expires.
To read the full report, click here.
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