Toronto, Ontario — Cambridge Mobile Telematics (CMT) has released a study that shows that distracted driving rises by 7.5 percent on Father’s Day; an average of 1,000 extra collisions.
This rise in distracted driving is attributed to an increase in family gatherings and screen interactions so that Father’s Day is the fifth most distracted day of the year following Mother’s Day, New Year’s Day, Thanksgiving and Christmas.
Specifically, CMT’s data shows that the rise in screen interaction starts early in the day, with a 5.9 percent difference at 7:00 a.m. Meanwhile, distraction climbs to 9.6 percent at 8:00 a.m. and peaks an hour later at 9:00 a.m., reaching 10 percent. Distracted driving also remains high until 8:00 p.m. This marks an 18-second-per-hour increase in screen interactions compared to the average Sunday.
The study further shows that “on Father’s Day, drivers spend 2 minutes and 24 seconds per hour interacting with their phone screens while driving—a 10-second-per-hour increase in distraction from surrounding days.
This data is similar to distracted driving rates on Mother’s Day. However, Father’s Day occurs during the summer, a time with higher levels of distracted driving overall, says CMT.
Overall, CMT estimates that the 7.5 percent increase in distracted driving contributes to around 1,000 additional collisions.
To see the full report, click here.
The post Road Risks: Distracted driving increases by 7.5 percent on Father’s Day; 1,000 additional collisions, on average, says CMT data appeared first on Collision Repair Magazine.
